Archive for March 2021

By James Kennedy, Assurance & Marketing Program Director Now, more than ever before due to the pandemic, travelers are ultra-discriminating with cleanliness, especially at hotels. Often, if a guest is unsatisfied with a stay, he or she will voice frustrations in an online review, whether you’re informed about the issue or not. Here are some…

By Al Cohen, PR Consultant Perhaps you’ve recently changed brands, completed a renovation, hired a new GM, received a perfect quality assurance score, partnered with a local charity or are offering a new sales package. This is all newsworthy information and you should be getting the word out about it. But how? The press release…

By Peter Frantz, Marketing Consultant We all know it’s been a difficult year, but there are many good signs toward recovery. According to a recent Expedia traveler survey, people have missed traveling and want to reconnect with friends, family and colleagues. Pent-up demand indicates that even the travel sectors hit hardest by COVID-19 may start…

By Ruben Reyes, Assurance & Marketing Program Director Customarily, hotels use historical data from their property management system or central reservation system to forecast their rates, which are dependent on the demand for room inventory in their market. They also take into consideration their competitive set, high demand dates, advanced bookings, special events and holidays…

By Bridget Lohnes, Creative Services Manager Gone are the days when you didn’t need a photographer to help you attract a guest to book a stay at your hotel. The photographer has become a vital part of your marketing strategy and you should choose wisely. Here are four reasons why you need recent professional photographs…