Archive for May 2021
Getting Back into the Swing of Things!
How to Build a Local Media List
By Al Cohen, PR Consultant So, you’ve got some important news to announce about your hotel. You took the time to produce a press release that’s well written, informative and professional looking. Now what? Who do you send it to? Below are some tips on how to build your own local media list so your…
Read MoreDoes Your Post-COVID Survival Kit Include a Modified Break-Even Point?
By Ruben Reyes, Assurance & Marketing Program Director Does the idea of having to figure out the formula for determining your break-even point post-pandemic have you tossing and turning at night? If it does, then you are not alone. In the 20 some odd years that I have been working in the lodging industry, I…
Read MoreYou’ve Got to Show to Grow! The Importance of Professional Hotel Photos
By Penny Duelk, Assurance & Marketing Program Director “Insanity is doing the same thing over and over and expecting different results.” That quote was credited to Albert Einstein, but some argue who said it first. Either way, it is quite befitting when it comes to hoteliers who question why they are not increasing revenue or,…
Read Morehihotels Welcomes the Scottish Inns Carrollton, TX
hihotels by Hospitality International is pleased to announce the opening of the Scottish Inns hotel in Carrollton, Texas. Owned by Dinesh Patel, the newly constructed property has 25 rooms and is conveniently located off I-35, around 20 minutes north of Dallas. The 100% smoke-free hotel is pet friendly and offers free Wi-Fi. Each room has…
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