Archive for November 2021
Something to Consider: Performance-Based Marketing
By Ruben Reyes, Assurance & Marketing Program Director In a recent article, I talked about the importance of working with online travel agencies – to increase your hotel’s bookings and improve your online presence. One of the perks that goes along with working with an OTA is that your property’s listing is not only…
Read MoreHotel Executive – Economy Hotels: Maintaining Relevance in a Competitive Market
Since first appearing in the early 20th century, motels have had to evolve to keep up with guest expectations. In this article, Penny Duelk, Assurance and Marketing Program Director, discusses how those motels can continue to evolve.
Read MoreTips to Manage Your Hotel’s Social Media Program
Social media is a commitment, but not an overwhelming task. If you (or you and your trusted staff members) devote time weekly toward social media, you will see strong growth over time. Don’t get discouraged if you don’t see results overnight. It takes time for your pages to gain traction, but once they do, you…
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