Bolster Your Bookings with a CAGE Code

Looking for a free and easy-to-implement way to increase bookings at your property? Then consider obtaining a CAGE Code from the Department of Defense’s Defense Logistics Agency to be a government contractor.   What is a CAGE Code? A CAGE (Commercial and Government Entity) Code is a unique, five-character, alphanumeric identifier that is required for…

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hihotels Adds Kimberly Midkiff to Corporate Team

Media Contact: Al Cohen alcohen@jcfmarketing.com 440-287-7047 Midkiff named Franchise Development and Assurance & Marketing Program Director   (ATLANTA, March 3, 2022) – hihotels by Hospitality International, a recognized leader in franchising of conversion and new build hotels for economy lodging, is thrilled to announce the addition of Kimberly Midkiff as a Franchise Development and Assurance…

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hihotels Welcomes the Red Carpet Inn – Lester, PA

hihotels by Hospitality International is pleased to announce the addition of the Red Carpet Inn -Philadelphia Airport in Lester, PA to our franchise family. Owned by Vinod Patel, Bharat Naik and Arav Naik, the 46-room former Econo Lodge is hihotels’ 17th property in Pennsylvania. The hotel is conveniently located near I-95, just one mile away…

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Photography is Key When Posting on Social Media

In the marketing world, where content is king, images are the emperor. As humans, we connect emotionally to images more than text or audio. People take action quicker and make more decisions when prompted by images, rather than reading text. Because social media feeds are bombarded and updated constantly with new content, having an image…

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hihotels by Hospitality International Announces 2021 Award Winners

Media Contact: Al Cohen alcohen@jcfmarketing.com 440-287-7047 Six properties and top vendor win annual awards (ATLANTA, January 31, 2022) – hihotels by Hospitality International, a recognized leader in franchising of conversion and new build hotels for economy lodging, is pleased to announce the winners of its 2021 awards. These winning properties rose above all the nominees…

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hihotels Welcomes the Scottish Inns – Bakersfield, CA

hihotels by Hospitality International is pleased to announce the addition of the Scottish Inns hotel in Bakersfield, California to our franchise family. Owned by Ken Patel, the 62-room former Knights Inn is hihotels’ first property in Bakersfield, which is California’s ninth-most populous city. The hotel is conveniently located in the heart of Bakersfield and is…

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Something to Consider: Performance-Based Marketing

By Ruben Reyes, Assurance & Marketing Program Director   In a recent article, I talked about the importance of working with online travel agencies – to increase your hotel’s bookings and improve your online presence. One of the perks that goes along with working with an OTA is that your property’s listing is not only…

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Tips to Manage Your Hotel’s Social Media Program

Social media is a commitment, but not an overwhelming task. If you (or you and your trusted staff members) devote time weekly toward social media, you will see strong growth over time. Don’t get discouraged if you don’t see results overnight. It takes time for your pages to gain traction, but once they do, you…

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