By Ruben Reyes, Assurance & Marketing Program Director   In a recent article, I talked about the importance of working with online travel agencies – to increase your hotel’s bookings and improve your online presence. One of the perks that goes along with working with an OTA is that your property’s listing is not only…

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Social media is a commitment, but not an overwhelming task. If you (or you and your trusted staff members) devote time weekly toward social media, you will see strong growth over time. Don’t get discouraged if you don’t see results overnight. It takes time for your pages to gain traction, but once they do, you…

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By James Kennedy, Assurance & Marketing Program Director An insightful article I recently read titled “When Demand Returns, Will Your Hotel be Staffed Correctly?” by the president of Hospitality Performance Systems, Inc., got me thinking. Among the points it made regarding hotel staffing post-pandemic was to consider focusing on the short-term needs of your hotel.…

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Taking a proactive marketing approach in a very competitive hospitality industry is important in order to stay one step ahead of other hotels in your market. If you’re with a national brand, understanding the marketing campaigns the franchise places and resources offered to assist your property at a local level are good starting points.  …

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How to Buy Billboards Buying billboards close to your location can be a strong complement to the corporate brand advertising that capitalizes on the value message, and is one of the best ways to influence a hotel decision at a critical time.   Look for board locations that will be viewed by traffic heading toward…

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By Ruben Reyes, Assurance & Marketing Program Director Revenue management continues to be fundamentally important for any hotel to strategically align itself against its competitive set, but also during any economic state. During the oil and gas drilling boom in Texas, for example, hoteliers noted the building of full-service and upscale brands in rural towns that,…

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By Al Cohen, PR Consultant So, you’ve got some important news to announce about your hotel. You took the time to produce a press release that’s well written, informative and professional looking. Now what? Who do you send it to? Below are some tips on how to build your own local media list so your…

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