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News and Articles
Understanding and Improving the Content of Google My Business Pages
By Bridget Lohnes, Creative Services Manager Your Google My Business page is a free opportunity for connection with customers across Google Search and Maps. Maintaining and ensuring the content is current and accurate is key to successful online customer connection, which, in turn, will help increase your hotel business. Google My Business is constantly changing…
hihotels Signed and/or Activated Four Properties in Q1
hihotels by Hospitality International, a recognized leader in franchising of conversion and new build hotels for economy lodging, is pleased to report that the company signed and/or activated four properties into the system during the first quarter of 2021.
Maintaining a Positive Online Reputation and Emphasis on Cleaning Protocols
By James Kennedy, Assurance & Marketing Program Director Now, more than ever before due to the pandemic, travelers are ultra-discriminating with cleanliness, especially at hotels. Often, if a guest is unsatisfied with a stay, he or she will voice frustrations in an online review, whether you’re informed about the issue or not. Here are some…
How to Write an Effective Press Release
By Al Cohen, PR Consultant Perhaps you’ve recently changed brands, completed a renovation, hired a new GM, received a perfect quality assurance score, partnered with a local charity or are offering a new sales package. This is all newsworthy information and you should be getting the word out about it. But how? The press release…
Developing a Local Marketing Plan for Your Hotel
By Peter Frantz, Marketing Consultant We all know it’s been a difficult year, but there are many good signs toward recovery. According to a recent Expedia traveler survey, people have missed traveling and want to reconnect with friends, family and colleagues. Pent-up demand indicates that even the travel sectors hit hardest by COVID-19 may start…
Why You Should Use a Rolling Forecasting Model to Set Rates
By Ruben Reyes, Assurance & Marketing Program Director Customarily, hotels use historical data from their property management system or central reservation system to forecast their rates, which are dependent on the demand for room inventory in their market. They also take into consideration their competitive set, high demand dates, advanced bookings, special events and holidays…
Today’s Hotelier – hihotels Achieves a Consistently High 97% Retention Rate
Debuts “The Legacy Circle” to Honor Long-Term Franchisee Loyalty
Artificial Intelligence Now Plays a Vital Role in the Lodging Industry.
Economy hotels are well-positioned to use AI in cost-effective ways to improve operations, boost profitability, and enhance guest experiences. Knowing where to start, understanding AI’s potential uses, and finding relevant educational resources can be complicated. Here are some insights to help you get started. • An overview highlighting key advantages of AI in revenue and…
Hotel Management – Franchisee referrals fuel expansion for hihotels
Expands in three states.
Today’s Hotelier – hihotels Expands Through Conversions Across Three Brands
Adds Two Independents and One Franchised Property
A few marketing strategies to boost your impact cost effectively.
Marketing your property doesn’t have to break the bank! Check out a few ideas to get you started.
hihotels Welcomes the Red Carpet Inn & Suites – Bellmawr, NJ
hihotels by Hospitality International is pleased to announce the Red Carpet Inn & Suites in Bellmawr, NJ has joined our franchise family. Formerly an independent hotel, this 44-room property is owned by Raj Patel and the team at Sanvi Hospitality LLC. It is conveniently located on the Black Horse Pike, near Route 295 and the…
The $500 Room Refresh: Budget-Friendly Updates That Look Like $5,000
Are your guest rooms looking a little tired? Maybe the beige walls are feeling bland? Is that generic artwork isn’t doing anyone any favors? You know they need an update, but a full renovation? That’s not happening on this year’s budget. Here’s what is happening: $500 can completely change how your rooms feel. We’re talking…
Travel Daily News – hihotels celebrates 121 years of collective leadership and service
hihotels honors eight long-standing company leaders whose combined tenure totals an impressive 121 years.
Making Summer Stays Memorable: Operational Tips for Economy Hotels
By: Gary Gobin Director of Operations Summer is a prime season for travel, and for economy hotels, it’s the perfect time to create lasting impressions. With thoughtful operations and a guest-first mindset, you can turn seasonal stays into repeat business and glowing reviews. Here’s how: 1. First Impressions Count 2. Comfort is King 3. Enhance the Local Experience…