Brand Marketing
Brand Marketing

Sales & Brand Marketing Resources Designed for Your Hotel and Customers

hihotels has brand marketing campaigns to generate awareness and bookings. Our franchisees also have access to strategic tools to help increase your revenue. Our AMP Directors work with each hotel to develop cost-effective local sales and marketing programs. Put our tools to work for you and drive success.

Focused Franchise E-Commerce Resources for Hotels

  • Recently redesigned brand website and new branding for our family of hotels.
  • Connectivity to advanced SynXis booking engine powered by Sabre.
  • Reach a worldwide customer base through selective online marketing strategies.
  • Assistance with hotel revenue, yield management and enhancement through internet positioning, rate comparisons, packaging and rate indexing, with assistance from our Assurance and Marketing Program (AMP) Directors.
  • Brand-negotiated contracts to improve distribution of your hotel.

Brand Marketing to Reach Travelers More Effectively

Strategic planning for sales strategies

  • Tactics to increase sales targeting local area, feeder markets and group business.
  • We provide the sales tools and show you how to use them for maximum results.

Creative & graphic design services

  • Sales collateral, presentations, trade show and other materials

Media planning and buying services

  • Print, trade websites, search engine targeting

Public Relations

  • Planning campaigns, assistance with writing press releases, strategies for distribution

Local promotions

  • Ideas for developing local promotions and co-op marketing

State Division of Tourism offices

  • Direction for listings and other brand marketing opportunities

*Some of these services are at no additional charge and others have nominal fees.

Cost-effective Guest Loyalty Program

  • INNcentive Instant Rewards is our discount program for our frequent guests
  • Focuses on instant discounts instead of points
  • No additional fees to franchisees
  • We’re developing an enhanced program that will be launched later this year.
  • Provides members discounts at thousands of restaurants, stores, entertainment venues and more!