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News and Articles
Today’s Hotelier – hihotels Achieves a Consistently High 97% Retention Rate
Debuts “The Legacy Circle” to Honor Long-Term Franchisee Loyalty
Artificial Intelligence Now Plays a Vital Role in the Lodging Industry.
Economy hotels are well-positioned to use AI in cost-effective ways to improve operations, boost profitability, and enhance guest experiences. Knowing where to start, understanding AI’s potential uses, and finding relevant educational resources can be complicated. Here are some insights to help you get started. • An overview highlighting key advantages of AI in revenue and…
Hotel Management – Franchisee referrals fuel expansion for hihotels
Expands in three states.
Today’s Hotelier – hihotels Expands Through Conversions Across Three Brands
Adds Two Independents and One Franchised Property
A few marketing strategies to boost your impact cost effectively.
Marketing your property doesn’t have to break the bank! Check out a few ideas to get you started.
Media Buying Tips for your Hotel
How to Buy Billboards Buying billboards close to your location can be a strong complement to the corporate brand advertising that capitalizes on the value message, and is one of the best ways to influence a hotel decision at a critical time. Look for board locations that will be viewed by traffic heading toward…
hihotels Continues to Grow in Q2
hihotels by Hospitality International, a recognized leader in franchising of conversion and new build hotels for economy lodging, is pleased to report that the company signed and/or activated six properties into the system during the second quarter of 2021.
Today’s Hotelier – An Ounce of Prevention
Lessons learned through the pandemic should helps hoteliers prepare their team and their hotels for the next health emergency or natural disaster.
Industry Veteran Les Scane Joins hihotels Corporate Team
hihotels by Hospitality International, a recognized leader in franchising of conversion and new build hotels for economy lodging, is pleased to announce the hiring of industry veteran Les Scane as a Franchise Development and Assurance & Marketing Program Director.
The Road Most Frequently Traveled: OTAs Post-COVID
By Ruben Reyes, Assurance & Marketing Program Director Revenue management continues to be fundamentally important for any hotel to strategically align itself against its competitive set, but also during any economic state. During the oil and gas drilling boom in Texas, for example, hoteliers noted the building of full-service and upscale brands in rural towns that,…
Asian Hospitality – Sometimes It Is About The Destination
As our industry recovers from the COVID-19 pandemic and travel restrictions continue to lift, certain markets are seeing a stronger and faster recovery than others.
How to Build a Local Media List
By Al Cohen, PR Consultant So, you’ve got some important news to announce about your hotel. You took the time to produce a press release that’s well written, informative and professional looking. Now what? Who do you send it to? Below are some tips on how to build your own local media list so your…
Does Your Post-COVID Survival Kit Include a Modified Break-Even Point?
By Ruben Reyes, Assurance & Marketing Program Director Does the idea of having to figure out the formula for determining your break-even point post-pandemic have you tossing and turning at night? If it does, then you are not alone. In the 20 some odd years that I have been working in the lodging industry, I…
You’ve Got to Show to Grow! The Importance of Professional Hotel Photos
By Penny Duelk, Assurance & Marketing Program Director “Insanity is doing the same thing over and over and expecting different results.” That quote was credited to Albert Einstein, but some argue who said it first. Either way, it is quite befitting when it comes to hoteliers who question why they are not increasing revenue or,…