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Artificial Intelligence Now Plays a Vital Role in the Lodging Industry.

Economy hotels are well-positioned to use AI in cost-effective ways to improve operations, boost profitability, and enhance guest experiences. Knowing where to start, understanding AI’s potential uses, and finding relevant educational resources can be complicated. Here are some insights to help you get started. • An overview highlighting key advantages of AI in revenue and…

Today’s Hotelier – hihotels Expands Through Conversions Across Three Brands

Adds Two Independents and One Franchised Property

A few marketing strategies to boost your impact cost effectively.

Marketing your property doesn’t have to break the bank! Check out a few ideas to get you started.

hihotels Welcomes the Red Carpet Inn & Suites – Bellmawr, NJ

hihotels by Hospitality International is pleased to announce the Red Carpet Inn & Suites in Bellmawr, NJ has joined our franchise family. Formerly an independent hotel, this 44-room property is owned by Raj Patel and the team at Sanvi Hospitality LLC. It is conveniently located on the Black Horse Pike, near Route 295 and the…

The $500 Room Refresh: Budget-Friendly Updates That Look Like $5,000

Are your guest rooms looking a little tired? Maybe the beige walls are feeling bland? Is that generic artwork isn’t doing anyone any favors? You know they need an update, but a full renovation? That’s not happening on this year’s budget. Here’s what is happening: $500 can completely change how your rooms feel. We’re talking…

Today’s Hotelier – An Ounce of Prevention

Lessons learned through the pandemic should helps hoteliers prepare their team and their hotels for the next health emergency or natural disaster.

Industry Veteran Les Scane Joins hihotels Corporate Team

hihotels by Hospitality International, a recognized leader in franchising of conversion and new build hotels for economy lodging, is pleased to announce the hiring of industry veteran Les Scane as a Franchise Development and Assurance & Marketing Program Director.

The Road Most Frequently Traveled: OTAs Post-COVID

By Ruben Reyes, Assurance & Marketing Program Director Revenue management continues to be fundamentally important for any hotel to strategically align itself against its competitive set, but also during any economic state. During the oil and gas drilling boom in Texas, for example, hoteliers noted the building of full-service and upscale brands in rural towns that,…

Asian Hospitality – Sometimes It Is About The Destination

As our industry recovers from the COVID-19 pandemic and travel restrictions continue to lift, certain markets are seeing a stronger and faster recovery than others.

How to Build a Local Media List

By Al Cohen, PR Consultant So, you’ve got some important news to announce about your hotel. You took the time to produce a press release that’s well written, informative and professional looking. Now what? Who do you send it to? Below are some tips on how to build your own local media list so your…

Does Your Post-COVID Survival Kit Include a Modified Break-Even Point?

By Ruben Reyes, Assurance & Marketing Program Director Does the idea of having to figure out the formula for determining your break-even point post-pandemic have you tossing and turning at night? If it does, then you are not alone. In the 20 some odd years that I have been working in the lodging industry, I…

You’ve Got to Show to Grow! The Importance of Professional Hotel Photos

By Penny Duelk, Assurance & Marketing Program Director “Insanity is doing the same thing over and over and expecting different results.” That quote was credited to Albert Einstein, but some argue who said it first. Either way, it is quite befitting when it comes to hoteliers who question why they are not increasing revenue or,…

hihotels Welcomes the Scottish Inns Carrollton, TX

hihotels by Hospitality International is pleased to announce the opening of the Scottish Inns hotel in Carrollton, Texas. Owned by Dinesh Patel, the newly constructed property has 25 rooms and is conveniently located off I-35, around 20 minutes north of Dallas. The 100% smoke-free hotel is pet friendly and offers free Wi-Fi. Each room has…

Low-Cost Marketing Strategies to Increase Your Hotel’s Marketing Power

Previously, we presented an outline for preparing a local marketing plan for your hotel. Understanding you most likely have a limited budget, here are a few tips to generate awareness and revenue at little or no cost for your hotel.   Your State Division of Tourism is specifically marketing to business and leisure travelers who…