Articles

By James Kennedy, Assurance & Marketing Program Director Now, more than ever before due to the pandemic, travelers are ultra-discriminating with cleanliness, especially at hotels. Often, if a guest is unsatisfied with a stay, he or she will voice frustrations in an online review, whether you’re informed about the issue or not. Here are some…

By Al Cohen, PR Consultant Perhaps you’ve recently changed brands, completed a renovation, hired a new GM, received a perfect quality assurance score, partnered with a local charity or are offering a new sales package. This is all newsworthy information and you should be getting the word out about it. But how? The press release…

By Peter Frantz, Marketing Consultant We all know it’s been a difficult year, but there are many good signs toward recovery. According to a recent Expedia traveler survey, people have missed traveling and want to reconnect with friends, family and colleagues. Pent-up demand indicates that even the travel sectors hit hardest by COVID-19 may start…

By Ruben Reyes, Assurance & Marketing Program Director Customarily, hotels use historical data from their property management system or central reservation system to forecast their rates, which are dependent on the demand for room inventory in their market. They also take into consideration their competitive set, high demand dates, advanced bookings, special events and holidays…

By Bridget Lohnes, Creative Services Manager Gone are the days when you didn’t need a photographer to help you attract a guest to book a stay at your hotel. The photographer has become a vital part of your marketing strategy and you should choose wisely. Here are four reasons why you need recent professional photographs…

By Penny Duelk, Assurance & Marketing Program Director Many of you know the saying, “You made your bed, now lie in it!” I will now challenge you to stay overnight in one of your rooms. Lie in one of your beds…go ahead, relax and watch your favorite TV channel. Feeling a little uncomfortable about the…

By Al Cohen, PR Consultant Even the most talented public relations person or firm will have difficulty generating publicity and media coverage without having something to pitch. The ultimate responsibility for finding and developing relevant, timely stories ultimately falls to the hotel itself. The following tips may be helpful for owners and staff looking for…

By James Kennedy, Assurance & Marketing Program Director Now, more than ever, it takes a creative approach when trying to gain more business. So, here’s some proven sales suggestions that could surely boost your hotel’s occupancy:   Chamber of Commerce, Convention & Visitors Bureau (CVB)– Connect with both of these city entities for networking opportunities…

by Ruben Reyes – Assurance & Marketing Program Director The road to recovery may not be an easy road to travel but focusing on what you do now and how it is going to affect your hotel post COVID is something you need to seriously consider.   We all know that people will begin to trickle…