By Al Cohen, PR Consultant Even the most talented public relations person or firm will have difficulty generating publicity and media coverage without having something to pitch. The ultimate responsibility for finding and developing relevant, timely stories ultimately falls to the hotel itself. The following tips may be helpful for owners and staff looking for…

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By James Kennedy, Assurance & Marketing Program Director Now, more than ever, it takes a creative approach when trying to gain more business. So, here’s some proven sales suggestions that could surely boost your hotel’s occupancy:   Chamber of Commerce, Convention & Visitors Bureau (CVB)– Connect with both of these city entities for networking opportunities…

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by Ruben Reyes – Assurance & Marketing Program Director The road to recovery may not be an easy road to travel but focusing on what you do now and how it is going to affect your hotel post COVID is something you need to seriously consider.   We all know that people will begin to trickle…

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