Articles

Taking a proactive marketing approach in a very competitive hospitality industry is important in order to stay one step ahead of other hotels in your market. If you’re with a national brand, understanding the marketing campaigns the franchise places and resources offered to assist your property at a local level are good starting points.  …

How to Buy Billboards Buying billboards close to your location can be a strong complement to the corporate brand advertising that capitalizes on the value message, and is one of the best ways to influence a hotel decision at a critical time.   Look for board locations that will be viewed by traffic heading toward…

By Ruben Reyes, Assurance & Marketing Program Director Revenue management continues to be fundamentally important for any hotel to strategically align itself against its competitive set, but also during any economic state. During the oil and gas drilling boom in Texas, for example, hoteliers noted the building of full-service and upscale brands in rural towns that,…

By Al Cohen, PR Consultant So, you’ve got some important news to announce about your hotel. You took the time to produce a press release that’s well written, informative and professional looking. Now what? Who do you send it to? Below are some tips on how to build your own local media list so your…

By Ruben Reyes, Assurance & Marketing Program Director Does the idea of having to figure out the formula for determining your break-even point post-pandemic have you tossing and turning at night? If it does, then you are not alone. In the 20 some odd years that I have been working in the lodging industry, I…

By Penny Duelk, Assurance & Marketing Program Director “Insanity is doing the same thing over and over and expecting different results.” That quote was credited to Albert Einstein, but some argue who said it first. Either way, it is quite befitting when it comes to hoteliers who question why they are not increasing revenue or,…

Previously, we presented an outline for preparing a local marketing plan for your hotel. Understanding you most likely have a limited budget, here are a few tips to generate awareness and revenue at little or no cost for your hotel.   1) State Division of Tourism listing and marketing opportunities Your State Division of Tourism…

By Bridget Lohnes, Creative Services Manager Your Google My Business page is a free opportunity for connection with customers across Google Search and Maps. Maintaining and ensuring the content is current and accurate is key to successful online customer connection, which, in turn, will help increase your hotel business. Google My Business is constantly changing…

By James Kennedy, Assurance & Marketing Program Director Now, more than ever before due to the pandemic, travelers are ultra-discriminating with cleanliness, especially at hotels. Often, if a guest is unsatisfied with a stay, he or she will voice frustrations in an online review, whether you’re informed about the issue or not. Here are some…