Developing a Local Marketing Plan for Your Hotel

By Peter Frantz, Marketing Consultant We all know it’s been a difficult year, but there are many good signs toward recovery. According to a recent Expedia traveler survey, people have missed traveling and want to reconnect with friends, family and colleagues. Pent-up demand indicates that even the travel sectors hit hardest by COVID-19 may start…

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Why You Should Use a Rolling Forecasting Model to Set Rates

By Ruben Reyes, Assurance & Marketing Program Director Customarily, hotels use historical data from their property management system or central reservation system to forecast their rates, which are dependent on the demand for room inventory in their market. They also take into consideration their competitive set, high demand dates, advanced bookings, special events and holidays…

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Why You Need Recent Professional Photographs for Your Hotel

By Bridget Lohnes, Creative Services Manager Gone are the days when you didn’t need a photographer to help you attract a guest to book a stay at your hotel. The photographer has become a vital part of your marketing strategy and you should choose wisely. Here are four reasons why you need recent professional photographs…

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Make your Bed. Now Lie in It.

By Penny Duelk, Assurance & Marketing Program Director Many of you know the saying, “You made your bed, now lie in it!” I will now challenge you to stay overnight in one of your rooms. Lie in one of your beds…go ahead, relax and watch your favorite TV channel. Feeling a little uncomfortable about the…

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Making Your Hotel Newsworthy

By Al Cohen, PR Consultant Even the most talented public relations person or firm will have difficulty generating publicity and media coverage without having something to pitch. The ultimate responsibility for finding and developing relevant, timely stories ultimately falls to the hotel itself. The following tips may be helpful for owners and staff looking for…

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Unconventional Ways to Increase Sales at Your Hotel

By James Kennedy, Assurance & Marketing Program Director Now, more than ever, it takes a creative approach when trying to gain more business. So, here’s some proven sales suggestions that could surely boost your hotel’s occupancy:   Chamber of Commerce, Convention & Visitors Bureau (CVB)– Connect with both of these city entities for networking opportunities…

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Hotel Post Crisis Recovery Plan

by Ruben Reyes – Assurance & Marketing Program Director The road to recovery may not be an easy road to travel but focusing on what you do now and how it is going to affect your hotel post COVID is something you need to seriously consider.   We all know that people will begin to trickle…

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