

Newsletters & Articles

The $500 Room Refresh: Budget-Friendly Updates That Look Like $5,000
Are your guest rooms looking a little tired? Maybe the beige walls are feeling bland? Is that generic artwork isn’t doing anyone any favors? You know they need an update, but a full renovation? That’s not happening on this year’s budget. Here’s what is happening: $500 can completely change how your rooms feel. We’re talking…

Making Summer Stays Memorable: Operational Tips for Economy Hotels
By: Gary Gobin Director of Operations Summer is a prime season for travel, and for economy hotels, it’s the perfect time to create lasting impressions. With thoughtful operations and a guest-first mindset, you can turn seasonal stays into repeat business and glowing reviews. Here’s how: 1. First Impressions Count 2. Comfort is King 3. Enhance the Local Experience…
AAHOACON25 Convention & Trade Show Photo Recap
The largest gathering of hotel owners in the country may be behind us, but the energy, insights, and new connections we brought back will keep inspiring us long after the event.
Celebrating our Franchisees
Our franchisees inspire us with their hard work and dedication. Every day, we witness the tremendous energy and commitment they invest in growing their businesses. Each year, we proudly recognize their determination to succeed through our Annual Awards program, acknowledging the noteworthy efforts that drive our brand forward.

hihotels 2024 Spring, TX Mini Convention Photo Recap
Current and potential franchisees alike attended the hihotels 2024 Edison, NJ Mini-Convention. Held at the local Top Golf location, it was an opportunity to not only meet with the corporate team, but to also enjoy some good food and drink and practice your swing.

hihotels 2024 Edison, NJ Mini Convention Photo Recap
Current and potential franchisees alike attended the hihotels 2024 Edison, NJ Mini-Convention. Held at the local Top Golf location, it was an opportunity to not only meet with the corporate team, but to also enjoy some good food and drink and practice your swing.
AAHOACON24 Convention & Trade Show Photo Recap
AAHOACON24—the nation’s largest event for hotel owners—has come and gone, but the memories and connections our team made at the event will live on for years to come! (L-R) This year’s hihotels team was comprised of Franchise Development Director Vic Vescovo, President & CEO Chris Guimbellot, Franchise Development Director Pat Cheedie, Director of Operations Gary…

Photo Recap of hihotels 2023 Mini Conventions
Current and potential franchisees alike attended the 2023 hihotels Mini-Conventions. Held at Top Golf locations in Mt. Laurel, NJ and Spring, TX, it was an opportunity to not only meet with the corporate team, but to also enjoy some good food and drink and practice your swing.

2023 AAHOA Convention & Trade Show Photo Recap
AAHOA recently held its annual Convention & Trade Show in Los Angeles. The hihotels team was comprised of President & CEO Chris Guimbellot (second from right) and (l-r) Franchise Development Directors Paul Vakharia, Vic Vescovo and Pat Cheedie. Chris Guimbellot had the pleasure of doing a video interview with Glenn Haussman. Several hihotels franchisees were…

hihotels 2022 Northeast Mini-Convention Photo Recap
New staff members Patrick Cheedie (left) and Vic Vescovo (right) and Paul Vakharia help set up. hihotels franchisees are anxious to check in. President & CEO Chris Guimbellot welcomes the group and provides an update on the company. Suchi Reddy from our platinum sponsor, Visual Matrix, with an informative presentation on cybersecurity. Then, it was…

The Road Most Frequently Traveled: OTAs Post-COVID
By Ruben Reyes, Assurance & Marketing Program Director Revenue management continues to be fundamentally important for any hotel to strategically align itself against its competitive set, but also during any economic state. During the oil and gas drilling boom in Texas, for example, hoteliers noted the building of full-service and upscale brands in rural towns that,…


How to Build a Local Media List
By Al Cohen, PR Consultant So, you’ve got some important news to announce about your hotel. You took the time to produce a press release that’s well written, informative and professional looking. Now what? Who do you send it to? Below are some tips on how to build your own local media list so your…

Does Your Post-COVID Survival Kit Include a Modified Break-Even Point?
By Ruben Reyes, Assurance & Marketing Program Director Does the idea of having to figure out the formula for determining your break-even point post-pandemic have you tossing and turning at night? If it does, then you are not alone. In the 20 some odd years that I have been working in the lodging industry, I…

You’ve Got to Show to Grow! The Importance of Professional Hotel Photos
By Penny Duelk, Assurance & Marketing Program Director “Insanity is doing the same thing over and over and expecting different results.” That quote was credited to Albert Einstein, but some argue who said it first. Either way, it is quite befitting when it comes to hoteliers who question why they are not increasing revenue or,…

Low-Cost Marketing Strategies to Increase Your Hotel’s Marketing Power
Previously, we presented an outline for preparing a local marketing plan for your hotel. Understanding you most likely have a limited budget, here are a few tips to generate awareness and revenue at little or no cost for your hotel. Your State Division of Tourism is specifically marketing to business and leisure travelers who…

Understanding and Improving the Content of Google My Business Pages
By Bridget Lohnes, Creative Services Manager Your Google My Business page is a free opportunity for connection with customers across Google Search and Maps. Maintaining and ensuring the content is current and accurate is key to successful online customer connection, which, in turn, will help increase your hotel business. Google My Business is constantly changing…

Maintaining a Positive Online Reputation and Emphasis on Cleaning Protocols
By James Kennedy, Assurance & Marketing Program Director Now, more than ever before due to the pandemic, travelers are ultra-discriminating with cleanliness, especially at hotels. Often, if a guest is unsatisfied with a stay, he or she will voice frustrations in an online review, whether you’re informed about the issue or not. Here are some…

How to Write an Effective Press Release
By Al Cohen, PR Consultant Perhaps you’ve recently changed brands, completed a renovation, hired a new GM, received a perfect quality assurance score, partnered with a local charity or are offering a new sales package. This is all newsworthy information and you should be getting the word out about it. But how? The press release…

Developing a Local Marketing Plan for Your Hotel
By Peter Frantz, Marketing Consultant We all know it’s been a difficult year, but there are many good signs toward recovery. According to a recent Expedia traveler survey, people have missed traveling and want to reconnect with friends, family and colleagues. Pent-up demand indicates that even the travel sectors hit hardest by COVID-19 may start…
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